Consumer's demands for quality, convenience and
positive buying experience have never been greater.
- Packaging must "pour it on" in terms of brand loyalty as well as product satisfaction.
- Innovations such as LiquiFlapper ® deliver superior packages of all sizes and prices
In challenging economic times, rigorous consumer testing is a given.
- The First Moment of Truth is when the consumer takes the package from the shelf.
- The Second Moment of Truth is when the consumer decides if the product delivered and whether it is worthy of loyalty.
Building sustainability into packaging is good business.
- For consumers, buying "green" products is second only to recycling.
- Weatherchem has designed its new LiquiFlapper closure to be 10% lighter than similar competitive products.